Resale Franchises
Big Rush Marketing has a long history of marketing for resale retail store owners. We currently work in some capacity with over 100 stores in over 20 states, including Kate Finger in Cincinnati, The Blums in Columbus and Nancy Benz in St. Louis.
In order to ensure we’re implementing the best strategies for our clients, we’re always staying up-to-date with annual certification tests from Google and Facebook. These things have given us a solid foundation for building strategies that will work for stores that takes into account their unique needs and market demographics .
It’s with these things in mind that we created the Digital Essentials Plan. This is a package is designed to make sure your store is excelling on the two largest & most important platforms in the digital advertising space: Google and Facebook as well as Instagram which is a part of the Facebook Advertising Platform.
Our plan is $399/store/month + a recommended minimum ad spend of $600/store/month, split evenly between Facebook & Google. If you’re ready to go, click “enroll in digital essentials” (This will take you to our Subscriptions website) Otherwise, read on below to learn more!
Digital Essentials Plan Components
Google Search Advertising
When people have a specific need, the first thing they do is go to Google and type in what they’re looking for. With the Google Search Advertising component of our digital essentials plan, we’ll ensure that your store is coming up as a top result when people are searching for terms relevant to your business. Whether it’s “Sell my baby stuff”, “Discount designer handbags” or even some of the top brands that your customers are looking to purchase. We’ll also make sure that your competitors aren’t winning on local searches for your brand, and that when people search for your store’s name, you’re the first thing to come up!
You’ll be provided with a regular report of how much money was spent on your advertising, how many people it reached and how many clicks went to your website. But more importantly we’ll be able to provide metrics about phone calls made to your store and even store visits!
Meta (Facebook & Instagram) Advertising
While Google Search Advertising is key for customers & potential customers who are already looking for your services, Facebook & Instagram Advertising (We’ll just refer to it as Facebook Advertising from here on out, because Instagram is owned by Facebook and uses the same advertising platform) fills a ton of other needs in the customer acquisition & customer retention process.
Facebook is the website/app where people spend far and away the most amount of time when using their phone or computer. This means it’s the best place to get in front of your key audience with targeted seasonal messaging. Using a combination of demographic targeting and remarketing (examples of remarketing include targeting people who have been to your website, people who are on your email list or a part of your rewards program, or people who have already interacted with content on your Facebook page) we can raise awareness of your store, drive website traffic and help drive customer count.
Reporting
Every month you’ll be emailed a report about how your money is being spent and how your ads are performing. Your advertising spend will be billed directly to your credit card by the advertising platforms (Facebook and Google) separately from our management fee so that it’s always clear what you’re spending on advertising.
Upgrade: Digital Essentials+
For stores ready to expand their digital advertising presence, we’ve introduced Digital Essentials Plus! For this plan, we’ve added YouTube and Spotify advertising for more cost-effective highly-targeted options to build awareness among your core demographic. Let us know if you’re interested in learning more about this service.
Put Our Digital Advertising Expertise to Work for Your Business!
Fill out this form for a free consultation on your advertising results, or just a quick email exchange if you’d prefer. We’d love to hear more about your business and figure out if we’d be a good fit to work together. We’re also happy to answer any questions you have about our business. Get the process started below or give us a call at (314) 400-7783. However you choose to get in touch, you’ll be put directly in touch with one of our digital advertising strategy experts who will be excited to talk in real concrete terms about how Big Rush Marketing might be a great partner to help your business achieve their goals.
Put Our Expertise to Work for Your Business!
Fill out this form for a free consultation on your advertising results, or just a quick email exchange if you’d prefer. Start the process below or give us a call at (314) 400-7783. However you choose to get in touch, you’ll be put directly in touch with one of our digital advertising strategy experts.
