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Meta Conversions API (CAPI) Franchise Case Study

Jon Becker2025-06-20T16:08:32+00:00

From Emerging Brand to Scalable Success A Meta Conversions API Case Study In 2021, Meta (formerly Facebook) began pushing advertisers toward Conversions API (CAPI) as the future of performance tracking. With tightening privacy regulations (like iOS14.5’s App Tracking Transparency) and the phasing out of third-party cookies, Meta needed a server-side solution to keep performance reporting accurate and optimization reliable. That solution was CAPI - rhymes with "snappy" if you're trying to say it out loud. Fast forward to today, and Conversions API is no longer a nice-to-have—it’s a critical piece of the AI advertising puzzle. As Meta’s algorithms [...]

Meta Advantage+ Audiences And Your Business

2025-06-25T14:09:08+00:00

Meta Advantage+ Audiences And Your Business For years, Meta has been pushing "Advantage+" optimizations for advertising campaigns. Advantage+ is its shorthand for everything that can fall into the bucket of Artificial Intelligence/Machine Learning to improve your advertising results. Meta describes Advantage+ in the following terms: "Meta Advantage+ is a suite of products that helps you maximize performance by using AI to optimize campaigns in real-time and match ads to the people most likely to take action." In this post, we're specifically looking at Advantage+ Audiences, which are just a small part of the overall Advantage+ suite of products. [...]