5 Local Initiatives to Increase the Effectiveness of Digital Advertising As one of the first agencies in the United States to be certified as experts at managing ad campaigns on Google and Meta (Facebook and Instagram), Big Rush Marketing has proven strategies for driving revenue to local business.  However, a business that relies too heavily on digital advertising to find new customers will likely struggle to find sustainable growth. Other initiatives are needed to maximize advertising impact. We wanted to take note of some the successful strategies from the hundreds of high-performing businesses we work with. Below you [...]

Meta Advantage+ Audiences And Your Business For years, Meta has been pushing "Advantage+" optimizations for advertising campaigns. Advantage+ is its shorthand for everything that can fall into the bucket of Artificial Intelligence/Machine Learning to improve your advertising results. Meta describes Advantage+ in the following terms: "Meta Advantage+ is a suite of products that helps you maximize performance by using AI to optimize campaigns in real-time and match ads to the people most likely to take action." In this post, we're specifically looking at Advantage+ Audiences, which are just a small part of the overall Advantage+ suite of products. [...]