Case Study: How We Lowered Customer Acquisition Cost by 60%+ For A Fitness Studio by Improving Lead Gen Ads with Elevated Conversion Tracking
Jon Becker2026-08-14T19:52:23+00:00
14
08, 2026
11
08, 2026
How We Nearly Doubled Meta Ad Revenue for Franchise Locations Without Raising the Budget
Jon Becker2026-08-14T19:30:07+00:00
22
07, 2025
The Evolution of Lead Gen Advertising on Meta: Optimizing for Real Customers
Jon Becker2025-07-22T17:45:44+00:00The Evolution of Lead Gen Advertising on Meta: Optimizing for Real Customers If you’re using Meta to generate leads, you probably have a love/hate relationship with the metric Cost Per Lead (CPL). It’s an important number, but not always a helpful one. A low CPL doesn’t guarantee you’re getting quality leads—or actual customers. Fortunately, the tools now exist to take things a step further by tracking Cost Per Conversion, giving you a clearer picture of what’s really driving ROI. Our team has helped several businesses implement this system, allowing us to optimize Meta campaigns using higher-value data that [...]
11
07, 2025
5 Local Initiatives to Increase the Effectiveness of Digital Advertising
Jon Becker2025-07-11T16:07:13+00:005 Local Initiatives to Increase the Effectiveness of Digital Advertising As one of the first agencies in the United States to be certified as experts at managing ad campaigns on Google and Meta (Facebook and Instagram), Big Rush Marketing has proven strategies for driving revenue to local business. However, a business that relies too heavily on digital advertising to find new customers will likely struggle to find sustainable growth. Other initiatives are needed to maximize advertising impact. We wanted to take note of some the successful strategies from the hundreds of high-performing businesses we work with. Below you [...]
20
06, 2025
Meta Conversions API (CAPI) Franchise Case Study
Jon Becker2026-08-14T20:22:55+00:00From Emerging Brand to Scalable Success A Meta Conversions API Case Study In 2021, Meta (formerly Facebook) began pushing advertisers toward Conversions API (CAPI) as the future of performance tracking. With tightening privacy regulations (like iOS14.5’s App Tracking Transparency) and the phasing out of third-party cookies, Meta needed a server-side solution to keep performance reporting accurate and optimization reliable. That solution was CAPI - rhymes with "snappy" if you're trying to say it out loud. Fast forward to today, and Conversions API is no longer a nice-to-have—it’s a critical piece of the AI advertising puzzle. As Meta’s algorithms [...]
19
06, 2025
Meta Advantage+ Audiences And Your Business
bigrush2025-06-25T14:09:08+00:00Meta Advantage+ Audiences And Your Business For years, Meta has been pushing "Advantage+" optimizations for advertising campaigns. Advantage+ is its shorthand for everything that can fall into the bucket of Artificial Intelligence/Machine Learning to improve your advertising results. Meta describes Advantage+ in the following terms: "Meta Advantage+ is a suite of products that helps you maximize performance by using AI to optimize campaigns in real-time and match ads to the people most likely to take action." In this post, we're specifically looking at Advantage+ Audiences, which are just a small part of the overall Advantage+ suite of products. [...]
