The Evolution of Lead Gen Advertising on Meta: Optimizing for Real Customers
Jon Becker2025-07-22T17:45:44+00:00The Evolution of Lead Gen Advertising on Meta: Optimizing for Real Customers If you’re using Meta to generate leads, you probably have a love/hate relationship with the metric Cost Per Lead (CPL). It’s an important number, but not always a helpful one. A low CPL doesn’t guarantee you’re getting quality leads—or actual customers. Fortunately, the tools now exist to take things a step further by tracking Cost Per Conversion, giving you a clearer picture of what’s really driving ROI. Our team has helped several businesses implement this system, allowing us to optimize Meta campaigns using higher-value data that [...]
