Meta Advantage+ Audiences And Your Business For years, Meta has been pushing "Advantage+" optimizations for advertising campaigns. Advantage+ is its shorthand for everything that can fall into the bucket of Artificial Intelligence/Machine Learning to improve your advertising results. Meta describes Advantage+ in the following terms: "Meta Advantage+ is a suite of products that helps you maximize performance by using AI to optimize campaigns in real-time and match ads to the people most likely to take action." In this post, we're specifically looking at Advantage+ Audiences, which are just a small part of the overall Advantage+ suite of products. [...]