5 Local Initiatives to Increase the Effectiveness of Digital Advertising

As one of the first agencies in the United States to be certified as experts at managing ad campaigns on Google and Meta (Facebook and Instagram), Big Rush Marketing has proven strategies for driving revenue to local business.  However, a business that relies too heavily on digital advertising to find new customers will likely struggle to find sustainable growth. Other initiatives are needed to maximize advertising impact.

We wanted to take note of some the successful strategies from the hundreds of high-performing businesses we work with. Below you can find 5 examples of local marketing efforts that have helped our clients have a successful marketing ecosystem that drives continued growth. These actions also increase ad performance. Research shows that a customer knowing about your business before interacting with digital ads is 80% more likely to convert.

1. Micro-Influencers for Hyperlocal Reach

Franchise owners of a parent-focused brand in Ohio partner with local micro-influencers—often moms with modest but loyal followings. In exchange for content promoting their locations, the business provides small perks like gift cards. The cost is low, and the impact is powerful. These partnerships feel authentic and speak directly to the brand’s target audience—making it a standout brand ambassador strategy for local businesses.

2. Community Events as Touchpoints

A wellness franchise in Arizona regularly participates in local events to meet customers where they are—literally. Whether it’s a neighborhood fair or a farmer’s market, this boots-on-the-ground approach builds visibility and community trust. These interactions humanize the brand and create memorable customer experiences that digital alone can’t replicate.

3. Donations That Double as Marketing

In Indiana, a retail clothing franchise donates products to local charity auctions. These donations generate goodwill and provide organic exposure to new customer segments. It’s a win-win: support for a worthy cause and smart brand placement in front of engaged community members.

4. Email Campaigns That Adapt to Real-Life Moments

A women-focused boutique in St. Louis maximizes the value of its existing customer list with timely, personalized email marketing. For example, during bad weather when in-store foot traffic is down, they send out emails highlighting their online shopping experience—keeping revenue flowing even on rainy days.

5. After-Hours VIP Events That Create Buzz

A lifestyle brand in Columbia, Missouri, hosts exclusive after-hours events for loyal customers. These invite-only gatherings feature giveaways, early access to new products, and special discounts. The exclusivity creates urgency and excitement—two key ingredients in building brand loyalty and word-of-mouth buzz.

We’ll continue to share insights like these from our clients around the country. When combined with a strong digital presence, these local strategies help build brand equity, deepen community relationships, and improve overall marketing performance.

If you’d like to see how our digital advertising efforts can compliment the great work you’re already doing in your community, grab the form below! We’d love to chat with you.