Advertising That Learns Who Actually Enrolls
If you lead admissions or marketing at a school, you already wear a dozen hats. Knowing which ads actually bring in students shouldn't have to be one of them. So we made it automatic: what happens in your admissions office flows back to Google and Facebook, teaching them who enrolls, not just who clicks.
Before, the trail went cold after a click. Now every step, through enrollment, feeds back to make the advertising smarter.
Why it was broken
For years, school advertising has been judged on clicks and form fills. But a click is not a student, and the decision to enroll happens months later, offline, where Google and Facebook can never see it. So the platforms kept chasing clicks, with no idea which ads were actually filling the class.
What we did
We built a secure, automatic link between the school's admissions records and its advertising. Every inquiry, application, and enrollment is sent back to the ad platforms, so they can recognize which ads bring in real families and go find more like them. It runs on its own every day, with nothing for your team to manage.
Two weeks in
Almost immediately, the signal was there. In the first two weeks alone, the advertising was already credited with 16 inquiries, 25 open house registrations, and 10 shadow visits, each one tied to the channel that drove it. The point isn't the size of those numbers yet, it's that you can finally see them, in near real time, and act on them.
What it means for you
For the first time, you can point the budget at the families who become students, instead of the ones who simply click.
- You can see which channels bring in families, and fund what works
- Nearly every inquiring family can be matched back to advertising, far more than a website tracker alone can capture
- The whole journey, from first inquiry to enrollment, sits in one place and refreshes every day, with no dashboards to learn
What comes next
This is the foundation. As Google and Facebook keep learning from real enrollment results, the cost of attracting each enrolled student should keep coming down. We will share those numbers as they build.
Big Rush Marketing builds the advertising and the engine behind it: the first-party data connection, the conversion tracking, and the live reporting that tie your spend to real enrollment outcomes.
See what this could do for your school
